Before considering the best strategic and tactical approach relative to your company, it is important to remember these time-proven, guiding business principles:

Make Educated Decisions by First Gathering Targeted Intelligence
Clearly Define Success, Revisit and Refine the Plan as Needed
Focus Relentlessly on the Bottom Line
Allow Freedom for Calculated Risks, Celebrate Successes
Sufficiently Leverage Brand Capital, Company Intelligence, and Institutional Resources